Ed Hardy describes themselves as Vintage Tattoo Wear and the entire line of clothing, stores and accessories are flat out nauseating. The in-store experience seems like a crappy tattoo shop threw up all over the walls. The clothes are just as bad, adding little to further fashion or style. There is absolutely nothing redeeming about the look they create. Under no circumstances should anyone that has self respect let alone can see wear clothes that look like this.
Let’s take a look at their website.
Aside from the page not being created correctly (the alignments are off, they use too many different fonts for consistency’s sake, images aren’t working properly, etc.) it’s one red flag after another. Frankly after seeing what they have to offer and the way it’s presented I can’t imagine a person with any sense going on to purchase.
Let’s focus on the places circled in red.
Strike one: The hat looks ridiculous on this douche. It’s too high and really, you want a flaming skull on your head? Really?
Strike two: They are already marketing and selling their crap to kids. Didn’t they learn their lesson from Von Dutch?
Here’s why the kid thing is bad: A trend will start with a very small demographic of trend setters and influencers. These influencers are viewed as such and the masses strive to be like that small demographic thus spreading the trend. The original idea then becomes watered down and less authentic usually getting mass produced by a crap brand like Ed Hardy. They have the money and distribution to fill the demand. The true trend setters and influencers that started the look in the first place have already left at this point.
So, by making it available to kids you have already alienated your target market, in this case blind, semi-mentally challenged young adults. No one wants to see the same hat on a 10 year old that you’re wearing to the club. There is a reason Gucci doesn’t make suits for kids.
Strike three: Any time you have an option to purchase something with rhinestones you should immediately walk the other way. Yes this goes for embodiment on jeans; we’ll address that later.
Strike four: Three strikes you’re out but the forth comes in the form of the unappealing image of douche-ness that is these two yahoos modeling the clothes. Don’t look directly at the image; you might burn your retina.
In conclusion, an open letter to the Ed Hardy enthusiast: I hope you are very happy with your existence in mediocrity. You are truly living up the dream of being unoriginal and down right ridiculous. Pat yourself on the back big guy, you deserve it.